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Home Papers:
24 February 2009
The Ikea Effect
The Harvard Business Review is suggesting that Ikea furniture is popular not because it is good (not a stretch) but because the assembly of it creates a meaningful experience..
When instant cake mixes were introduced, in the 1950s, housewives were initially resistant: The mixes were too easy, suggesting that their labor was undervalued. When manufacturers changed the recipe to require the addition of an egg, adoption rose dramatically.